We live in a highly competitive age. People are scrambling to find employment and do business wherever they can. One industry that is doing well is the advertising industry – people are investing what money they have in getting themselves noticed in this day of uncertainty. A smart way of using your advertising budget is by creating an original, eye grabbing custom business sign. Custom signs can actually make a brand of your business by giving it visual markers that people will remember. With the right use of graphics, typeface, and colors, you can create an image for your business that will infiltrate people’s memories and make your business the first one they think of when they need your service.
Unfortunately, there is a lot of competition out there. And since everyone is using their budgets on advertising for the same reasons, a lot of professionals are also designing amazing custom signs. But that’s okay! Your business sign’s goal is to get people to notice and remember you. Once they’re in the door, your outstanding service will bring them back!
Yes, Your Custom Business Sign Can Stand Out Amidst The Competition
Take one industry that’s not doing as well as advertising right now – real estate. Not only are homes not selling, there are a ton of real estate companies out there. Sign companies do a lot of business with real estate agents, as they need multiple custom signs for their business. We can tell you the custom sign designs for just about every real estate business in the area! And they all are pretty good. Think for yourself – name three real estate companies and visualize their business signs. You probably imagined their signs before you even thought of their names!
Even with the vast number of real estate companies out there, each company has a unique sign that represents their company alone. From bright blue signs with white lettering, to black and gold custom signs, to red, white and blue custom signs, the colors these companies have chosen for their signs definitely stand out. Not only are their colors instantly recognizable, but they have graphics that make them one-of-a-kind as well. Hot air balloons. A giant rock. A letter ‘C’. These have all become iconic images associated with the custom business signs of certain real estate companies.
These tricks of good advertising aren’t limited to the national companies, either. A local real estate company has made its mark with its distinguished custom real estate sign. The sign, featuring an aqua colored graphic of the shape of our state, South Carolina, combined with text in the same color on a white background, has successfully set itself apart from many others in the field. First of all, the state graphic lets clients and potential clients know that the business is local – which is important to a lot of people. Secondly, the aqua color of the imaging invites an association with the water – also relevant, since this company is on the coast. So even though this company’s business sign isn’t as recognizable nationally as the others may be, it gets a lot of local attention, which is the goal of the business owners.
So even if you’re worried that your business sign will get lost among all of the others, if you design a strong sign, it will still get you noticed. And then the hard part of keeping your business is up to you!
Use Your Custom Business Sign In Multiple Places For Multiple Name Recognition
Let’s stay with the example of real estate agents. Are the only custom signs you see belonging to real estate companies the ones in people’s front yards? Speaking for myself, I know that I see real estate signs everywhere – from yard signs to magnetic car signs to business cards and collared shirts, their images are almost impossible to ignore. So once you design your custom business sign, don’t limit its exposure to the buying public! Invest in a full marketing campaign and display your custom business sign wherever you anticipate high traffic, and soon your sign will be as memorable as the local real estate company’s.
Give Your Business A Good Custom Sign, and Give Your Business A Brand
Don’t be dissuaded by the competition. If you believe in your business, the first step is to let others know why you believe in it. And the best way to let them know is by ordering and displaying a truly distinct custom business sign.